Tyrese Gibson is an actor and musician and now he's getting into comic writing. Coming from Image comics in August is MAYHEM by Tyrese Gibson and co-created by Mike Le and Will Wilson with artist Tone Rodriguez. Mr. Gibson is taking advantage of his large Twitter following and urging them to go out and pre-order the comic. After starring in the new Transformers movie Mr. Gibson has a lot of people out there following him, so even if a small portion of that can be turned into readers of his comic book it should be a big help. I don't know if this is the first effort on Twitter to help sell a comic or not, but I'm all for taking different approaches to getting the word out there. I'll be interested to see how it works and if it makes a difference. From the word over at THE BEAT it's got a lot of people interested and has even convinced some store owners to order a few copies of the comic that they normally wouldn't have.
I'm for anything that can help get the word out and that is unique from the normal paths. The comic industry needs to find alternate methods to publicize their work. As an industry the comic book business seems to advertize mainly just for itself. Unless there's a big movie pushing the comic, you don't really see a lot of pr being driven towards people that aren't already picking up the latest issues of their favorite comics.
Granted a lot of Transformers fans might be into comics, but Mr. Gibson's apparel goes way beyond that. He's a singer and actor with a lot of diverse material under his belt, so it's a good bet that a lot of his fans may not be a comic buyer. So hopefully with his twittering it will introduce some of these fans to comics and maybe even persuade them to go give them a try.